BiggieSmalls
Member
I apologize if this has been said before but I searched and couldn’t find it.
Two Firestone Invitationals ago, Henry from Monkish had said during a panel interview that he cans his IPA’s a week early on the presumption that his beer will be traded and shipped before consumption. He said 70% of his beer is consumed by the secondary market.
More Betterness (MB) and I have discussed this ever since. I think it is wrong to release a product that you know is not ready to be drank based off of the secondary market. MB thinks it is ok to release your product early if you know that 70% of your product is being consumed a week or two later.
What do you guys think?
Two Firestone Invitationals ago, Henry from Monkish had said during a panel interview that he cans his IPA’s a week early on the presumption that his beer will be traded and shipped before consumption. He said 70% of his beer is consumed by the secondary market.
More Betterness (MB) and I have discussed this ever since. I think it is wrong to release a product that you know is not ready to be drank based off of the secondary market. MB thinks it is ok to release your product early if you know that 70% of your product is being consumed a week or two later.
What do you guys think?