AMA Jack's Abby Brewing

Discussion in 'TalkBeer AMA' started by jacksabbybrewing, Mar 21, 2014.

  1. jacksabbybrewing

    jacksabbybrewing

    Joined:
    Mar 20, 2014
    We were asked to post an AMA so here we are. I am Eric, one of the owners. My brother Jack will also be available to answer some questions.
     
  2. Gosox8787

    Gosox8787

    Joined:
    May 1, 2013
    Location:
    Dover, NH
    Regarding possibly brewing a beer called Grumponius Union, someone asked in the other thread;

    Also, any idea if you plan on distributing to any new states soon, particularly NH?
     
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  3. BadJustin

    BadJustin

    Joined:
    Oct 2, 2013
    Location:
    State of Confusion
    Please tell me Kiwi Rising will get brewed again. Loved that stuff and while Mass Rising takes the edge off I need me a Kiwi fix.
     
  4. jacksabbybrewing

    jacksabbybrewing

    Joined:
    Mar 20, 2014
    This month we increased our capacity by about 40% so we are in a position that we are considering a new state. No set plans yet.
     
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  5. jacksabbybrewing

    jacksabbybrewing

    Joined:
    Mar 20, 2014
    Kiwi Rising comes out in November. We brew it as soon as we get our hands on our allotment of New Zealand hops.
     
  6. BadJustin

    BadJustin

    Joined:
    Oct 2, 2013
    Location:
    State of Confusion

    Thanks, wasnt sure if it was in regular rotation as you guys just recently srated getting dirsto'd in this area. Thanks for doing the AMA! So cool to see all the industry insiders and brewers that participate in these things.
     
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  7. gregkoko

    gregkoko

    Joined:
    May 1, 2013
    Location:
    NJ/NYC
    Or you can expand in a current state (NYCNYCNYC)
     
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  8. Brez07

    Brez07

    Joined:
    Sep 30, 2013
    Location:
    Portland, ME
    Maine! Let it be Maine!

    Seriously though, between you guys and Bissel Bros, a certain brewery in Freeport would probably start shitting their pants.
     
  9. jacksabbybrewing

    jacksabbybrewing

    Joined:
    Mar 20, 2014
    My brothers and I grew up in Westchester, most of our family is still there, and I lived in the city for several years, and yet those are the parts of NY we are not in yet. We constantly have our eye on NYC, it is a matter of capacity. If we are going to go into a market we want to be able meet demand and not constantly run out of stock. Unfortunately, it is not going to be possible in the near future, but it is a priority for us.
     
  10. gregkoko

    gregkoko

    Joined:
    May 1, 2013
    Location:
    NJ/NYC
    So you're telling me the Mass Rising I bought at DeCicco's the other day may be horribly out of date? Womp womp
     
  11. jacksabbybrewing

    jacksabbybrewing

    Joined:
    Mar 20, 2014
    Brewster is in our distribution. We do the entire state except for Long Island, Westchester and NYC.

    Though in NY it is legal for package stores to re-distribute beer so we have found that some locations in our distribution zone are bringing beer into Westchester. If you find our beer outside our distribution zone it is likely still fresh, but is probably marked up a second time at retail.
     
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  12. gregkoko

    gregkoko

    Joined:
    May 1, 2013
    Location:
    NJ/NYC
    I can never tell if Brewster is considered Westchester or not. To me anything that's below like Albany is considered Westchester to me haha
     
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  13. jbuddle

    jbuddle

    Joined:
    May 8, 2013
    Location:
    Brooklyn
    How do you brew with peanut butter? PB2? Any plans to brew more things with peanut butter/send those things out to distribution?
     
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  14. jacksabbybrewing

    jacksabbybrewing

    Joined:
    Mar 20, 2014
    We attempted with PB2 but it did not add the desired flavor so we added straight all natural peanut butter to the barrels. We do not have any plans for when we will use peanut butter again, but we will at some point.
     
  15. Skittle34

    Skittle34

    Joined:
    Aug 29, 2013
    Location:
    Northampton, MA
    Will Berliner Brau see distribution or will it be like Sour Time Lager and brewery release only? You guys wanna come party at my place in Western Mass, seeing as Cameron won't?
     
  16. jacksabbybrewing

    jacksabbybrewing

    Joined:
    Mar 20, 2014
    Berliner Braun is a beer that we designed to be aged in boubon barrels. We released a small amount of the unaged version, which was brewery only. For the barrel aged version we added tart cherries and it will be ready around May. This version will be distributed.
     
  17. regularjohn

    regularjohn

    Joined:
    Oct 17, 2013
    hoponius union was the first hoppy lager i ever had, why do you think a lot of craft breweries don't tackle lagers in general? did it take you guys a while to come up with something that was up to your standards for that style?
     
  18. JM03

    JM03

    Joined:
    Apr 10, 2013
    Location:
    Boardman, OH
    Being out of distro, I haven't had many of your beers. Though the few I've had (a couple framinghammer variations) have been fantastic. Keep up the good work. Look forward to trying more offerings in the near future.
     
  19. stupac2

    stupac2

    Joined:
    Apr 12, 2013
    Location:
    Oakland, CA
    You guys are one of the few breweries that, as far as I can tell, don't make any bad beer. So keep that up! My actual question is what made you decide to do only lagers? It's pretty different, are there any particular challenges in making those hoppy lagers?
     
  20. jacksabbybrewing

    jacksabbybrewing

    Joined:
    Mar 20, 2014
    I think that there are two main reasons that most breweries do not tackle lagers.

    1) Infrastructure: Since lagers take twice as long to make as ales we need two tanks for every one that an ale brewery would need. If we switched to all ales tomorrow we could double our output without changing anything else. This has reverberations throughout the business, as more tanks require more space, more cooling capacity, longer turnaround after paying for ingredients before you have beer you can sell. If you are not making a cheap adjunct lager there is a ton of economical motivation to brew ales.

    2) Preconceptions of lagers: There is an incredible educational factor that we have to deal with when selling our beer. A typical new visitor to the brewery will tell us "I don't like lagers." The american drinker has been trained that "lager" means light fizzy flavorless beer(not that there is anything wrong with that), and its a challenge to educate consumers about the beers we are brewing.

    As how we came up with our styles, the biggest advantage of the lager brewing process is the ability to start with a blank slate. Most ale strains create very unique flavor characteristics and your forced to then plan your beer around it. It becomes very easy to highlight flavors when using a lager fermentation. We find that hop, malt, spice etc flavors come through cleaner and crisper and are more representative out their distinctive flavors and aromas.

    This means that as long as know our ingredients we can have a very good idea of the end result. We do not do any test batches, we go straight from idea to full production.