Request Middlebrow

Discussion in 'TalkBeer AMA' started by jeblikesbeer, Jun 25, 2015.

  1. jeblikesbeer

    jeblikesbeer

    Joined:
    Oct 2, 2013
    Location:
    Straight FIBin
    Nick of middlebrow should really come and chat with those of higher and lower brow than himself...

    he's also been known to like wrassling, have a cool wife who could probably drink me under the table, an irritable dog and some really cool beers.

    figure out how to start one of these things nick
     
  2. middlebrow

    middlebrow

    Joined:
    Apr 3, 2014
    To quote mike Patton...what is this?
     
  3. jeblikesbeer

    jeblikesbeer

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    ask me anything middlebrow you start a new one with AMA

    and then answer the masses questions fun stuff
     
  4. lurchingbeast

    lurchingbeast

    Joined:
    Apr 11, 2013
    Are you willing to brew an entire series of beers that I can dump gin into for the entire summer? You can call it a Naked by Noon program.
     
  5. vav

    vav

    Joined:
    May 11, 2014
    Location:
    Chicago
    How do you feel about the competition in Chicago, and how do you deal with it? We all know it's a crowded market, but do you target specific accounts?
     
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  6. middlebrow

    middlebrow

    Joined:
    Apr 3, 2014
    I'm a nobody, not sure with my two beers a month anyone gives a fuck about me or beer I make but...

    lurchingbeast - no joke, a crushable beer Designed for cocktails ain't exactly a bad idea.

    vav - competition amongst the newest dogs has been interesting to say the least. The guys launching with a ton of pale ales are gonna have it hard because Chicago has like 3 (now 4 with CansIn2022 ) world class ipa Brewers with a price point to kill everyone else. i think us and a few others are in a slightly better spot because were not trying to make a shit ton of IPA's and are exploring weird, obscure, twists on classics or simply shit we like to drink. Pete walks into bars to sell a farmhouse or brett kolsch, and the beer guy looks at his lines with 5 pale something and buys. at the very least, all brewwrs have been super cool and nice on the surface, though I'm sure everyone talks shit or hates on others, at least it ain't said in public.

    Also bomber fatigue has set in and it's a tough sell. Add in some suspect labels or names, it gets even harder. That's Why were Doin 375's & 4-packs and are trying to do some weird watercolor art/labels.

    And as for what do we target...basically we reached out to our distributor to go to places and we soon realized we gotta do this shit ourselves. The three browmigos sat down and mapped out places we buy beer and places we ate. Pete did a shit ton of legwork and got us amazing accounts from girl & the goat to local option to the big three in chicago (temple, WLV, the place formerly known as castle vav). The shit sold and people dug, and I hope it's due to beer and not the charity aspect or people having a man crush on Pete. demand has now exceeded supply, and we've had to turn down places which will piss them off so when we have our own pub/prod. goin early next year, we're gonna have to win back over the smaller accounts. #growingpains

    Written while sitting on a toilet in buffalo
     
  7. sacrelicio

    sacrelicio

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    May 3, 2013
    Location:
    MPLS
    Yeah drop that buffalo homeboy
     
  8. drgarage

    drgarage

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    Jun 15, 2013
    Location:
    Fran Sanfrisfro!
    How did you go about finding your contract partners? What does licensing look like for a contract brewer?
     
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  9. middlebrow

    middlebrow

    Joined:
    Apr 3, 2014
    Back when we started looking...prior to Pipeworks launch around 2011, they were few and far between. We approached argus and they just stopped contracting, we approached a few others they told us to piss up a rope. I posted on Probrewer and some weirdo that used to run Flatlanders said he was opening a contract brewery in zion. We signed on and then watched him drag ass for like 2 years. As soon as they get up and running, we soon realized why shit took two years. He failed to submit our labels and formula approvals a few times. Glycol would turn off, electricity was cut, he'd pull yeast prior to callin me, etc etc. fortunately 1090 was a savior, bought him out and allowed us to keep the contract we previously had. It's not the happiest marriage but theyve allowed us to do shit that only a handful of breweries would tolerate from brett, barrels, blends, etc etc. we've tied up a ton of their equipment with weird transfers, crashing and blends, and they've been mostly cool.

    Also as a side...1090 does make some super really good brews that I think get over looked.

    As for licensing, distribution, taxes....the illinois state law is like flaming nonsense for contract brewers. But honestly, I don't do much back office shit so I have no idea, just know it's super unclear.
     
  10. lurchingbeast

    lurchingbeast

    Joined:
    Apr 11, 2013
    I'm sure you've said before, but where are you looking to open the brewpub?

    (InB4 between Chicago/Montrose & Cicero/Lake Michigan)
     
  11. middlebrow

    middlebrow

    Joined:
    Apr 3, 2014
    Somewhere between Milwaukee and elston, grand to like armitage. We've lost two buildings so far, look for us to lose the current two were talking too.
     
  12. Powzy

    Powzy DisapPowzment

    Joined:
    Oct 1, 2013
    Location:
    IL
    What's your stance on chicken fingers? What about growing dope and driving a shitmobile?
     
  13. jeblikesbeer

    jeblikesbeer

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    theres a distinct chance at this. im sure he must really enjoy weirdos trying to touch his beard all the time.

    as i've told you let me know when you find space I'll help out as much as i can with ya'll building out.
     
  14. Powzy

    Powzy DisapPowzment

    Joined:
    Oct 1, 2013
    Location:
    IL
    middlebrow can I get a sixtel of coffee milk eyed next go around? It made me have happy feelings.
     
  15. ChicagoGuy

    ChicagoGuy

    Joined:
    Jan 24, 2015
    Location:
    Chicago, IL
    Have you guys kicked around (actual, all-kidding-aside) plans to implement some sort of a membership/reserve society at some point?
     
  16. middlebrow

    middlebrow

    Joined:
    Apr 3, 2014
    this things still going on, I was hoping it would die -

    ChicagoGuy - maybe in the future to help fund a foeder or something. as a beer nerd they're pretty awesome as you can get some of your limited stuff into the hands of the people that support you and will probably enjoy it the most. as a shitty business person, getting your product into the same hundred hands every two months probably isn't best. but the brow is bad at business so I can see something in the future. since we have no spot & have a distributor, I think releasing stuff in some club would violate the terms of something I think. I'll get back to you in a year when our feet our planted, we got some weird ideas for coolships & various farm stuff...stay tuned.

    powz87 chicken fingers, piss jugs, shitmobiles....as you know, all in my wheelhouse. oddly enough, dont enjoy cheeseburgers like the Pillsbandy Doughboy aka Lord of the Onion Rings aka the cheeseburger walrus.

    jeblikesbeer - you got a spot, as long as you don't mind being paid in veggie facon burgers and high fives. (Btw - uptons bacon seitan is quite delicious and I'm dying to pilot an almond milk facon stout....tentively called meat is murder)
     
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  17. Powzy

    Powzy DisapPowzment

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    jeblikesbeer and middlebrow like this.
  18. jeblikesbeer

    jeblikesbeer

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    point one - no it wont die nick
    point two - are you a veggie? i mean i was raised one but i get hungry from time to time...
    I like said form of payment and i didnt even expect payment
    point three - please do the almond milk stout i'm super curious how that'd turn out plus then my GF could try a milk stout!
     
  19. vav

    vav

    Joined:
    May 11, 2014
    Location:
    Chicago
    What's planned for the tail end of summer?
     
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  20. middlebrow

    middlebrow

    Joined:
    Apr 3, 2014
    this thangs still goin, huh, well if anyone cares......

    parklife in 4-packs this week = a wheat ale, with fresh lemon & fresh mint. Not as sweet as probably wanted from some shandy but we didn't set out to make a radler/shandy but just a nice, refreshing summer beer. I was scared it was too lemon heavy and mint light, but after carb and a couple weeks it came close to previous summer pilots & I dig it.

    cobrastyle - out this week in 375's. our farmhouse robyn blended with dark matter coffee that was barrel aged in a spent barrel we gave them that house our brett-peach beer who's that girl. A mild touch of brett, oak, wine & lacto is present in the coffee and it blended for one beautifully weird beer that we love and wish we had more of but 2 bbl of coffee beans translates to like nothing. We want to do this one often but its always gonnna have to be small batches.

    hey citrus - a lemongrass saison should be out as soon as the TTB approves our labels in bombers (around 7 bucks). it was a homebrewing contest winner made with farm dried lemongrass, limes & lemons. The insanely lovely yeast comes from the homebrewers own blend and ripped cultures. It has a wild yeast profile, close to french saison but with a bunch of other belgian stuff goin on. i've picked up some almost brett notes, and the lemongrass is f*ckin beautiful with the beer/style.

    white light / white heat - A split 4-pack we'll be brewing this week. one low abv apricot wit with green cardamon and one higher abv wit with peppers & orange peel. should be out in about 4 weeks, again dependent on this new yahoo at the TTB.

    brewing horizon & schedule -
    a salted wee heavy
    a green tea saison (I swear I didn't steal the idea from fantome..wink..wink)
    a dubbel with our robyn yeast
    a homebrewer stout (either marshmellow or coffee, probably both)
    a grisette that I can't wait to brew

    in barrels -
    milk eyed mender in oat koval whiskey
    farmhouse with seedling farms blueberries in a red wine barrel with a simple brett strain
    farmhouse with seedling farms raspberries in a red wine barrel with a complex brett strain

    and as soon as peaches come in season some more who's that girl


    EDIT - I forgot the awesomely weird hippy kombucha moscow mule we did with unity vibration came out last week. Brewed because dan deacon wanted a gluten free beer and dan deacon should get what he asks for. Out in 375's now and more should be coming in a few weeks if it's sold out or you can't find it as there was only like 25 cases.
     
    Last edited: Jul 13, 2015