US - Great Lakes Perrin Brewing Company

Discussion in 'Beer Travel, Events and Releases' started by GRDave, Nov 17, 2014.

  1. MarcatGSB

    MarcatGSB

    Joined:
    Feb 1, 2014
    Location:
    Keweenaw, MI
    On tap in Eagle River right now:
    VPL
    Razzberry Blonde
    You Bretta Run
    Blackberry IPA
    Grapefruit IPA
    98 Problems
    Papa Don's Porter
    Lil' Griz
    Lotsa Problems
    With Kindness
    No Rules
     
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  2. beerindex

    beerindex

    Joined:
    Sep 30, 2013
    Location:
    West Michigan
    Their new Apricot Sour, cleverly named Apricot Sour, is seriously weak. It's a shame too, as Kettle Sour and Roeselare show they can make good sours.
     
  3. AnchorDrops

    AnchorDrops

    Joined:
    Jul 27, 2016
    Location:
    West Michigan
    Even the Capital City Cherry was better (other than the price point). The saison they bottled is actually more flavorful and complex than the Apricot Sour. Roeselare held up well. For some reason, I get touches of acetone in some their sours, however.
     
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  4. MarcatGSB

    MarcatGSB

    Joined:
    Feb 1, 2014
    Location:
    Keweenaw, MI
    Brought one of each home, looking forward to trying them. Thought Capital City was pretty solid.
     
  5. AnchorDrops

    AnchorDrops

    Joined:
    Jul 27, 2016
    Location:
    West Michigan
    Capital City was terrific, funky oaky cherry. It wasn't "tart" enough for some. My only complaint was the unfortunate price tag of $15/22oz.
     
  6. beerindex

    beerindex

    Joined:
    Sep 30, 2013
    Location:
    West Michigan
    So, who else made the mistake of turning up to Perrin for the Nuclear Noize event?
     
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  7. AnchorDrops

    AnchorDrops

    Joined:
    Jul 27, 2016
    Location:
    West Michigan
    Haha, I read a few things about it on the facepages. Sounds like shitshow.
     
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  8. Jb123

    Jb123

    Joined:
    Mar 7, 2014
    Location:
    Linwood, Michigan
    Details
     
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  9. beerindex

    beerindex

    Joined:
    Sep 30, 2013
    Location:
    West Michigan
    I left somewhat early, so part of what I'll add is my understanding of how things went overall, with the caveat that somebody who stayed for the whole thing may be able to fill in the details more satisfactorily.

    So the event, which was a 4th anniversary party, was relying as its main draw, on the fact that they'd be selling a new one-off release they wouldn't be bottling, called Nuclear No Rules. Basically No Rules that spent extra time in the barrel, and had an ABV of 20% instead of the regular 15%. As you might imagine, it was the promise of this beer that enticed many people to buy a ticket, as otherwise there was nothing special enough to draw people out to Perrin who wouldn't otherwise show up on a Saturday. I guess technically they also debuted Unfinished Business (which has its own labeling issues - what the hell is single malt bourbon?), but since every retailer in the area was taking pre-orders with no limits, case discounts, and lower prices than Perrin, I'd still say that Nuclear No Rules was the only reason many of us went.

    You had to either buy a ticket in advance, for $8.38 online, or for $10 onsite. This included literally nothing. As soon as you entered, they told you to take a raffle ticket, not explaining its significance. Then you were directed to a beer tickets line, where you had to pay $1 per ticket to buy beers whose pour cost and size varied, and which wasn't particularly easy to see from line, making it hard to know how many to buy. In my experience, the pours were overpriced for the high ABV stuff, but that isn't a big deal.

    What is a big deal is the handling of Nuclear No Rules. In advance of the event, no information was provided save that it would be available. So one might reasonably assume that it would be available at the start of the event (3 Pm for mug club members, 4 PM for other ticket holders), or at least soon thereafter. I learned that it wouldn't be available until 9 PM (though I'm now hearing it was poured at 8 PM). Now, like many people, I made plans around going there for 4 PM, and not staying for 5-6 hours to try one beer, because they provided no information to suggest it was necessary to plan that way. So I spent the tickets I bought and left. From what I gather from those who stayed, the aforementioned raffle tickets were used to determine which of people in attendance had won the right to purchase a pour. A 3 oz pour for $8, and one which required and extra round or two of exchanging tickets, just to make it extra inconvenient.

    So basically, the event was sold on the back of Nuclear No Rules, which they purposely didn't tap until 5-6 hours after the event start time to force people to stick around and overpay for a beer list not especially different from what the taproom normally offers, with the caveat that even those who stuck around could easily be screwed out of buying an extremely small and badly overpriced pour.

    TL;DR - Fuck Perrin
     
  10. Jb123

    Jb123

    Joined:
    Mar 7, 2014
    Location:
    Linwood, Michigan
    Holy crap
     
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  11. steimie

    steimie

    Joined:
    Apr 11, 2013
    Location:
    Michigan
    Wow.
     
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  12. Jb123

    Jb123

    Joined:
    Mar 7, 2014
    Location:
    Linwood, Michigan
    Seems like the breweries are becoming as lame as the people that fill them.
     
  13. thebandit1

    thebandit1

    Joined:
    Oct 9, 2013
    Location:
    SE Michigan
    What a fucking joke.
     
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  14. MarcatGSB

    MarcatGSB

    Joined:
    Feb 1, 2014
    Location:
    Keweenaw, MI
    Oof, sounds like a totally mismanaged event. Why do people feel the need to make such a big deal out of this shit? Just throw a party, sell some beer if you have it, enjoy yourselves.

    Cock muckers.
     
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  15. steimie

    steimie

    Joined:
    Apr 11, 2013
    Location:
    Michigan
    Has Perrin said anything about it yet?
     
  16. beerindex

    beerindex

    Joined:
    Sep 30, 2013
    Location:
    West Michigan
    If they have, I've not seen it. Hopefully they do a better job handling this than Odd Side did with their serial infection issue. The sad reality though is that the people who care and will hold breweries to account are such a tiny minority of beer consumers that in a state like Michigan, where breweries far worse than Odd Side or Perrin easily stay afloat, there's relatively little incentive to give a damn about the people who are justifiably dissatisfied.
     
    Last edited: Sep 20, 2016
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  17. MarcatGSB

    MarcatGSB

    Joined:
    Feb 1, 2014
    Location:
    Keweenaw, MI
    Well said
     
  18. GRDave

    GRDave

    Joined:
    Oct 1, 2013
    Location:
    Canuck living in Grand Rapids, MI
    From Perrin's FB account...

    Perrin Brewing Company
    10 mins ·


    As many of you know (thank you to the 3,200+ awesome people who showed up), this past Saturday we celebrated our 4th anniversary at our “Nuclear Noize” party. At the event we released a highly anticipated beer called “Nuclear No Rules”, which is a 20% version of the original “No Rules” Vietnamese Imperial Porter. We underestimated the amount of attention this beer would bring to our event. Given the fact we had such a limited quantity, we had a raffle for the product at the event, in what we thought was a fair way to give everyone a “chance” to try it. Bottom line, we “f___ed up” big time. We did not effectively execute the details of this release including the raffle details and tappings. We want to sincerely apologize for the way this went down. Due to our mistakes and to hopefully let you know how much we appreciate your incredible support over the past four years, we would like to invite anyone interested to come out to Perrin this Saturday, September 24th for the pouring of the remainder of the "Nuclear No Rules" which is just under 4,000 oz. (this is a genuine attempt on our part to make up for “our bad” on this past Saturday at the party…..not a “gimmick” to try and get you back out here). This will be on a first come, first serve basis as we really have no idea how long this “one-off" beer will last. We will start pouring at 12 noon and we will pour until every ounce is gone, $8 for a 4 oz. pour. Once again, thanks for your awesome support since day one!

    - All of your friends at Perrin


    Kudos to them for stepping up and admitting their fuck up.
     
  19. AnchorDrops

    AnchorDrops

    Joined:
    Jul 27, 2016
    Location:
    West Michigan
    Indeed, quick response and hopefully they will learn from this. It certainly is better than Odd Side telling people (after the fact) that they should have consumed their BBA stouts within the first 90 days after purchase while denying that any of the beer was infected.

    In hindsight, it is easy to point out that if Perrin only had "X" number of pours of the beer, they should have limited attendance by that many tickets. That said, they are making lemonade out of lemons.
     
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  20. steimie

    steimie

    Joined:
    Apr 11, 2013
    Location:
    Michigan
    Did you have to buy a ticket to attend the event? If tickets were sold, didn't they have an idea how many folks would show up? Maybe I'm missing something here.