Lets use your modern times example, the difference is that with modern times you could buy your beer online and make one trip every 3 months to get all the beer they released those previous 3 months. With Moksa you have to go to every release (they have averaged a can release every 3 weeks I think and a stout every 6 or so). That means you need to go to Moksa 5-8 times more in any given year to have access to all of their releases. Does it make sense now?I don't make it to San Diego 4 times a year on a regular cadence. It required in-person pickup. Too short to be useful, especially when you compared to The Bruery or Rare Barrel.
I still don't see the difference between picking up in person and purchasing in person. Forget the MT comparison if it's confusing you.