I wasn’t going to mention this but after that snarky response I feel compelled to let you know that any users in Europe could get you fined because GDPR requires a positive opt-in (as in you can’t have a prechecked box).
Are any of the 7 or 8 people left around here Europeans?I wasn’t going to mention this but after that snarky response I feel compelled to let you know that any users in Europe could get you fined because GDPR requires a positive opt-in (as in you can’t have a prechecked box).
With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email marketers to ensure that their programs are compliant. One of the major areas of change—and the one that’s been causing email marketers the...litmus.com
1. CONSENT REQUIRES A POSITIVE OPT-IN. DON’T USE PRE-TICKED BOXES.
For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that use customer inaction to assume consent aren’t valid under GDPR.
“Silence, pre-ticked boxes or inactivity should not constitute consent.”
Now, I haven’t actually heard of any fines imposed on companies based in the US, but what you all did is exactly what GDPR was designed to prevent.
“the GDPR applies to the US (and all other countries worldwide). This is because Article 3 of the GDPR, which defines the law’s territorial scope, states that it not only applies to companies in the EU/EEA, but also to companies outside of the EU/EEAthat serve (or track the data of) EU/EEA residents.”